Dubai Chocolate at Fancy Food Show In New York
- Tal Levy / Tals Studio
- 2 hours ago
- 2 min read
Dubai Chocolate at Fancy Food Show In New York
The Summer Fancy Food Show 2025, held at the Javits Center in New York (June 29 – July 1), featured thousands of specialty food products from around the world. One of the most talked-about trends at the show was Dubai Chocolate, which appeared in multiple booths and new product formats. Dubai Chocolate at Fancy Food Show In New York
It was created in 2021 by Nouel Catis Omamalin, a Filipino chef,
and Sarah Hamouda, a British and Egyptian engineer, after she
asked him to prepare a chocolate recipe similar to the sweet dish
her mother used to make during her childhood.
Hamouda and her husband are the co-owners of Fix Dessert
Chocolatier a chocolatier in Dubai.
What Is Dubai Chocolate?
Dubai chocolate is a style of chocolate bar filled with pistachio cream, tahini, and crunchy kataifi (shredded phyllo pastry). The combination creates a contrast between creamy filling and crisp pastry inside a milk chocolate shell.
The dessert originated in Dubai around 2021, created by the brand Fix Dessert Chocolatier, and became globally popular after viral social media videos showcased the bright green pistachio filling and dramatic texture when the bar is broken open.
Dubai Chocolate Trend at the 2025 Fancy Food Show
At the 2025 event in New York, Dubai chocolate was widely recognized as a breakout confectionery trend. Food brands showcased their own interpretations of the viral treat.
Examples from the show included:
Dubai chocolate bars made with Belgian chocolate and pistachio filling
Dubai chocolate cones and desserts inspired by the same flavor profile
Variations using pistachio cream and crispy kataifi to recreate the signature texture
Industry observers noted that the popularity of Dubai chocolate reflects consumers’ growing interest in luxury snacks and international flavor experiences.
Why It Became So Popular
Several factors helped Dubai chocolate dominate the show:
Social media virality – The visual break of the chocolate revealing pistachio filling made it perfect for TikTok and Instagram.
Unique texture combination – Creamy pistachio filling with crunchy kataifi pastry.
Luxury perception – The dessert is associated with indulgence and premium ingredients.
Global flavor influence – Middle Eastern dessert traditions entering the mainstream.
Because of this trend, many food companies are now creating new versions such as shakes, desserts, spreads, and pastries inspired by Dubai chocolate.
The Impact on the Food Industry
The 2025 Fancy Food Show demonstrated how quickly a viral product can influence the global specialty food market. What started as a small dessert in Dubai has evolved into a major confectionery trend appearing in supermarkets, restaurants, and dessert menus worldwide.
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